On-page optimization refers to the optimization of individual web pages to improve their ranking in search engines. Accordingly, on-page optimization includes optimizing page titles, meta descriptions, headings, content, and images. Here are some best practices for on-page optimization:

• Title tags: Title tags are the HTML tags that specify the title of a web page. They appear in the search engine results pages (SERPs) as the blue clickable links. A good title tag should be descriptive, concise, and include the primary keyword of the page.
• Meta descriptions: Meta descriptions are HTML tags that provide a brief summary of the page’s content. They appear below the title tag in the SERPs. A good meta description should be descriptive, concise, and include the primary keyword of the page.
• Headings: Headings are HTML tags that define the hierarchy of the page’s content. They help search engines understand the structure of the content. A good heading should be descriptive and include the primary keyword of the section.
• Content: Content is the most important on-page factor for SEO. High-quality, informative, and engaging content can help improve the ranking of a web page. A good content should include the primary keyword of the page and provide value to the reader.
• Images: Images can also be optimized for SEO. Optimizing images includes using descriptive file names, using alt tags to describe the image, and compressing the image to reduce page load time.