Marketing Tricks to Boost your Business
Do you want to learn how to get more people to visit your website? Do you have trouble getting more customers? Then don’t panic; we’ve hand-selected a ton of brilliant marketing tips that will enable you to quickly enhance your website traffic.
You can increase user engagement, turn website visits into leads, develop your brand, increase your email subscriber list, and do a lot more by utilizing these marketing hacks.
We’ve divided the many high-value advice in this lengthy article into sections for your convenience. To go on to the section you’re interested in, click the category:
- Marketing Tricks: An Overview
- Optimization Tricks: Get More Traffic From Existing Content
- Promotional Hacks: Promote Your Content Around the Web
- Viral Traffic Hacks: Encourage Social Sharing
Your content strategy should be customized for your audience if you want to generate significant website traffic. More and more people will visit your website as long as you produce the material, resources, or tools they are seeking.
But how do you do this?
Here are some clever marketing tips to get you going.
Marketing Tricks for Effective Blog Posts
Find topics that get a lot of traffic Your content strategy needs to be tailored to your audience if you want your website to get a lot of traffic. You will continually attract more visitors to your website if you produce precisely the kind of content that they are looking for. But how do you know precisely what kind of content your audience wants? Here are a few clever marketing gimmicks to get you started.
1. Laser-Target the Interests of Your Visitors: One smart way to increase website traffic is to identify your visitors’ interests and then tailor your content to meet those interests. How do you determine the interests of your readers? Using reports on demographics and interests is the simplest method. How to gather demographic information about visitors to your WordPress site? The report can be easily viewed using MonsterInsights by going to Reports from your WordPress dashboard and clicking on Insights. Click Publishers in the top menu, then scroll down to see your audience’s interests.
You can get a sense of what your website visitors are interested in by using the report. After that, you can produce and advertise content that caters to the interests of your visitors. You can see, for instance, in the image above that site visitors are interested in video content. Video content for your website would be a smart marketing hack. To get you started, here are some suggestions for video marketing. You can also examine the most popular categories and tags on your website to learn more about your visitors’ interests. When you know which tags and categories are most popular, you can concentrate on creating useful content.
2. Create Content Similar to What’s Working: Another simple way to increase website traffic is to create content similar to what’s working. Find the Top Landing Pages and Popular Post Type. Additionally, looking at your most popular post types and top landing pages is the most effective method for determining which type of content receives the most traffic.
You can determine which type of content receives the most traffic by using the report. Let’s say you have a tech website and publish a wide range of content, such as product reviews of the most recent smartphones, bug-fixing tutorials, and the most recent tech gadget news. However, the report of the best landing pages reveals that product reviews receive more traffic than news or tutorials. As a result, you will be able to produce content that is comparable to one another in order to draw visitors and boost website traffic. For example, if you have a food blog, you are aware of the kind of content that your visitors are looking for and can produce content that is comparable.
3. Fix the Content Leaks: Do you know why people leave your website? Sure, some are clicking the back button. However, a lot of other people are clicking on links to other websites. If you are employing the default tracking code provided by Google Analytics, there is no way to determine which external links on your website are receiving the greatest number of clicks.
This information is extremely valuable. You will be able to quickly and easily fix any leaks if you know precisely where visitors are leaving your website. A lot of people are leaving the site to watch a video, as shown in the screenshot above. You might be thinking, “This is a great tip, but how does it drive traffic to my website?” However, this is actually a great way to get more ideas for content. What if you just embedded that video in the page itself? You can improve the content on your own website once you know what people are looking for outside of it. This will not only fix your broken links and keep your current visitors on your website, but it will also bring in new visitors who are similar to your current audience.
4. Find and repurpose existing content: If you offer downloads from your website, such as a white paper, PowerPoint presentation, or spreadsheet, you are missing out on a fantastic opportunity to increase website traffic. MonsterInsights, on the other hand, is able to easily track all of your file downloads, whereas default Google Analytics does not.
You can repurpose the same content into a new blog post once you know which downloads are the most popular. If you put all of that information in a blog post, you can start getting traffic from search engines to your PowerPoint, even though Google probably won’t rank it highly in search results.
5. Use Google Suggest to Find High-Traffic Blog Posts: Looking for more blog post topics that are likely to get a lot of traffic? Looking at Google’s suggestions is a quick and easy way to find keywords and find topics that get a lot of traffic. The suggestions that appear as a drop-down menu when you type a keyword before pressing enter are known as Google suggest. You could use these keywords in your content to improve your rankings.
For instance, if you search for “keyword tool,” Google will give you topics like “keyword tool chrome extension” as suggestions. This might be a topic you want to talk about in your blog post about keyword tools.
6. Research Related Posts: In addition to Google suggest, you can look at related searches provided by the search engine for additional ideas. Scroll down the page after entering a search term and hitting enter. Google will show you more related searches. Because people are looking for these topics, these also provide excellent keyword suggestions that you can incorporate into your content. They will assist in bringing regular traffic to your website and raise your chances of ranking on Google.
7. If you want to stay ahead of the competition, steal ideas from them: You can then fine-tune your SEO practices, discover the appropriate keywords, and discover opportunities for backlinks by spying on what your rivals are doing and borrowing some ideas from them. We recommend spending money on paid SEO plugins and tools to copy your rivals’ methods. There are a lot of different choices, but SEMrush and Ahref are our top picks. Both are effective instruments for gaining insights into your rivals. You can paste a URL into the Domain Overview feature of SEMrush and click Search.
After that, the tool will immediately provide you with data about the organic keywords, traffic, best-performing content, backlinks, and a great deal more. You can then see what your rivals are writing about and getting traffic to. You can steal their traffic by writing a post on your website about these subjects. Additionally, you can view your rival’s reports on the most popular organic keywords. You can get more search engine traffic to your website by using these keywords. Simply add them to the pages you already have or make new posts centered on the keywords.
Additionally, if you run paid advertisements (PPC), SEMrush provides you with useful information about the ads of your rivals. You can see their ads in real time and select their highest-paid keywords. You can use the data to make ads that work better and bring more people to your website.
8. Make Geo-Targeted Content: You can start by looking at the countries from which most people visit your website in order to get more traffic. You can create content and offerings to increase website traffic by identifying these areas. By looking at your MonsterInsights reports, you can determine where your website visitors are located. Select Reports and then Insights. Scroll down in the Overview report to see the top ten countries with the most visitors.
You can create content that attracts visitors from your top regions by utilizing the information from MonsterInsights reports. For instance, if you have a food blog, you can write about 15 restaurants to try in New York for visitors from the United States. Or you could write about the best Indian web hosting companies if you write about web hosting and get a lot of visitors from India. You have a better chance of attracting visitors and increasing website traffic if you write posts for your specific audience.
Website Optimization Tips and Tricks
Optimizing your content to rank high in search engines is a smart way to drive more traffic to your website without having to create new content. Do you have a lot of great content on your blog but are having trouble getting people to read it? Search engine traffic only expands over time, in contrast to paid advertisements. In addition, it costs nothing other than your time to create. Let’s take a look at some clever marketing gimmicks for increasing Google traffic.
1. Utilizing All in One SEO to Optimize Your Website for Search Engines: After locating new topic ideas and determining the most important keywords, you should optimize your existing pages so that they rank higher on search engines. The All in One SEO WordPress plugin is a straightforward solution. You can optimize your pages in real time with this powerful plugin. With a plugin like this, you can determine which content pages have the lowest bounce rate, average duration, and number of visits in the Publishers report. Now, examine the report’s content sections to determine which ones are not performing as well. Choose these pages to optimize for SEO.
The Custom Dimensions report in MonsterInsights is another report you can use to find pages that need to be optimized. Take a look at your website’s most popular categories. It will provide you with an idea of which content categories should be optimized. Install and activate the All in One SEO plugin to optimize your pages. Then edit any page or post that is already up. The AIOSEO Settings widget can be found at the page’s bottom. Enter your keyword after clicking on Focus Keyphrase. If you want, you can also type in additional keywords in the box below.
After that, the plugin will go through your content and see if the focus keyphrase is missing. After that, it will offer suggestions for improving your page’s SEO optimization. It might recommend increasing your keyword density, adding keywords to your meta title and description, increasing the width of your SEO title, and other things. You can increase traffic to your website and boost their search engine rankings by analyzing high-value pages on your website.
2. Concentrate on the Right Content for Your Optimization: Did you know that 92% of people who search only click on the first page of results?
Moving from the second page for your target keywords to the first page will have a significant impact on how much traffic your website receives. How can you determine which page your content ranks on? You can see the keywords your visitors use to find your website and where you rank for those keywords by using reports from Google Search Console. From there, you’ll know which pages to concentrate on optimizing to increase website traffic. You can use the MonsterInsights Search Console report to determine the most popular keywords. Go to Insights » Reports in your WordPress dashboard, then click Search Console from the top.
You can see the clicks, impressions, CTR (click-through rate), and average position for each keyword. You can see where each keyword ranks on Google by using its average position. The lower-ranking keywords can then be optimized to boost traffic to your website and improve your rankings. Content that is currently ranked on the second page of search results typically only requires minimal effort to reach the first page, where it will receive significantly more clicks. If you want to learn how to set up your WordPress website with Google search console, follow our tutorial.
3. Make Use of Powerful Words in Your Headlines to Increase CTR: Did you know that a headline with six to eight words can boost your click-through rate (CTR) by 21 percent? MonsterInsights lets you look up CTR of your website pages in search console reports, which is amazing. Then determine which posts are performing the best and require optimization. Then, you can use power words in your headlines to increase CTR. These are words that make people feel something and get them to click on your link. For instance, power words like “ridiculous,” “simple,” and “less than” will entice visitors to click on the URL in the image below.
To boost traffic and increase your website’s CTR, check out these 700+ power words. Additionally, you can use the MonsterInsights headline analyzer to ensure that your titles contain power words. Get immediate feedback in your WordPress editor by purchasing the MonsterInsights Plus or higher plan. Check the character count and look for attractive words in your copy.
4. Include FAQs to Answer Common Queries: The addition of “People also ask questions on your content” is an additional marketing technique for increasing organic website traffic. When you enter a topic into Google, the search engine will present you with a list of four questions at a time. When you click on one of the questions, the number of questions increases.
Using these questions to get people to your website is a great way to do so. If you are writing a new article, you can use them as subheadings. However, adding a Frequently Asked Questions section at the end of your existing content is the easiest way to incorporate these. Make sure to state the question exactly as it appears in the search, and then immediately respond to it in a straightforward and concise manner. Traffic will immediately rise if your content appears as answers to these questions.
5. Incorporate LSI keywords into your writing: Utilizing LSI keywords in your content is yet another marketing tactic that can improve your traffic and search engine rankings. The words and phrases that the Google algorithm uses to determine the quality and relevance of a user’s search terms are known as LSI, or latent semantic indexing keywords. Google, for instance, will look for terms like “beef patty,” “crispy chicken,” “jalapeno,” “tomatoes,” “cheese,” “fries,” and “lettuce” when you search for the best burgers. The search engine uses these words to match what users are looking for in the top results. Using free online tools like Answer the Public and LSI Graph, you can find LSI keywords for your blogs. You can get more specific recommendations based on what is already ranking in Google by using a premium tool like SEMrush. These tools will provide a plethora of results by simply entering the search term. Then, use these words and phrases throughout your content to increase traffic to your website and rank higher.
6. Your content should be optimized for Google Search Snippets: Optimizing your content for Google search snippets is yet another fantastic optimization marketing tip we have for you. A search response that provides a summary of the answer taken from the page and is displayed at the top of a search engine results page is known as a featured snippet.
The outcomes of featured snippets vary by industry and query, but some studies indicate an increase in traffic of 10% (from 20% to 30%) and click-through rates of 6% (from 2% to 8%). Using keyword research, SEO, formatting, and tracking the results over time, you can optimize for featured snippets. Here are additional recommendations for optimizing for featured snippets.
7. CDNs can speed up your website’s loading time: A website that takes a long time to load is the worst. If your website doesn’t open on time, it’s a big turnoff for your visitors. They will most likely return to your website and not recommend it to others. To speed up the loading time of your website, you should use a content delivery network, also known as a CDN. The distance between your user and the server hosting your website is reduced by a CDN, which has its own network of servers.
It quickly delivers your website’s content to anyone trying to access it. CDNs not only enhance the user experience, but they also send positive signals to search engines, resulting in increased traffic and improved rankings. This is an instructional exercise on the way you can introduce and set up a CDN on your WordPress site.
8. Think about including AMP compatibility: Is your website responsive? No? Then you won’t get a lot of visitors. The digital marketing strategy of today is heavily reliant on mobile. Even Google’s ranking algorithm now prioritizes mobile devices. Your website should offer a great mobile user experience due to the rise in smartphone content consumption and mobile phone use. Implementing accelerated mobile pages (AMP) on your website is a useful trick to avoid losing mobile traffic. Despite the fact that it removes some of your website’s features to speed up mobile page loading, it is not the best choice for everyone. However, it does enhance the mobile user experience. You can improve the user experience of your mobile website by using an AMP WordPress plugin. As a result, you’ll get more visitors and a higher search engine ranking. You can add Google AMP to your WordPress website by following our step-by-step guide.
Social Media Tricks for Marketing: How to go Viral
In addition to search engines, social sharing is another excellent source of traffic: ensuring that your content is shared by your visitors with their followers, friends, and family. You might go viral if you can get enough people to share your content!
1. To Increase Website Traffic, Create a Viral Giveaway: Giveaways are an excellent marketing strategy. You can organize competitions and reward visitors for taking part. Giveaways not only help you increase email subscribers and promote your brand, but they also generate user engagement. You can use a variety of giveaway tools to build a campaign, but RafflePress is the easiest and lightest plugin. Because of its drag-and-drop builder, it is the best WordPress giveaway plugin for creating beautiful giveaways.
You can ask your visitors to do the following in order to get them to share the giveaway: Follow you on Twitter or Pinterest; send a special link to a friend; tweet a specific message; visit you on Facebook or Instagram; and so on. For each of these actions, they will receive additional entries into the giveaway. To increase viral traffic even further, you can even allow daily entries by following our in-depth tutorial on how to set up a RafflePress giveaway.
2. Send a press release and create polls to boost traffic: You can boost user engagement by creating polls. Since people enjoy interacting with brands, it’s important to keep users engaged if you want to attract regular visitors to your website. However, what kind of polls should you make? And how can you get them to visit your website? One company found that running Twitter polls increased web traffic and engagement by double. They began by picking a subject that was pertinent to their company. They did, however, look up popular hashtags and added them to the tweets to make it more accessible to everyone.
They created a piece of content based on the poll’s results. They then issued a press release to promote it. Their piece of content was picked up by Google News and other websites with a lot of traffic as a result. To increase website traffic, you could do the same thing. Use a WordPress plugin like WPForms to make a poll on your website or on a social media platform. Then, make content using the Twitter poll and promote your content with free press release websites like PR.com.
3. Include Games on Your Website: Adding games to your website is one way to immediately increase traffic. However, in order to increase website traffic, what kind of games should you include? The most popular kind of games that you can run on your website are quizzes. They can quickly spread like wildfire on social media, driving a ton of people to your website. When it comes to creating viral quizzes, Buzzfeed is probably the best example.
A quiz can be made with tools like Formidable Forms. You can use this easy-to-use tool to add stunning quizzes to your website, spread the word about them, and boost traffic. Learn how to make a quiz in WordPress with this simple guide.
4. Repurpose Your Existing Content for Social Media: One of the challenges faced by many content creators is coming up with new subject matter. But what if we told you that there is a marketing trick that makes use of the content on your website already? Take a look at MonsterInsights’ top post/page report to get started. To view your most popular content, simply go to Insights and then Reports. Under the Overview report, scroll down. After that, you can repurpose previous content for various channels. For instance, if you have a blog with 10 ways to clean your car, you could repurpose the content by making short videos for Facebook and Instagram and a video tutorial for YouTube. You can then upload the tutorial’s slides to SlideShare and share them. The content could also be made into a podcast as an alternative strategy. There are no limits to what you can do; all you have to do is select the appropriate type of content for the promotion channel.
Promotional Tips and Tricks: Finding New Audiences
Have you created amazing content that you know your audience will adore, if only you could just get their attention? Here are a few ways to get your best content in front of the right people so you can get more people to visit your website.
1. Find Partnership Opportunities from Referral Traffic: By this point, you must have read that guest posting is a good idea in a number of places. That is correct, as guest posting can generate a lot of traffic, promote your brand, and obtain backlinks from websites with high authority. The YoastSEO plugin is an easy way to find out which kind of content gets you the most backlinks and traffic from guest posts. You will know which websites are already sending you traffic and what kind of content to produce and pitch because it identifies the top referral sources for traffic.
Once you have this list, you can look up these sites and others that are similar to them to see if they accept guest posts. You can also pitch topics that are similar to those they already link to.
2. Participate in Popular Forums to Drive Traffic: Another way to increase traffic through marketing is to actively participate in forums. Forums are a great way to get people to your website if you’re just starting out and don’t have many followers. You can now join a variety of forums, but it all depends on your industry. You are likely to quickly locate your niche on popular forums like Reddit and Quora, which cover a wide range of topics. However, you can try entering forum+[your topic] into Google if you are having difficulty finding a forum for your topic. It will show you results from various forums that are relevant to your topic.
Start participating and becoming an active member to build a profile once you have discovered the forums. Then, to get people to your website, share relevant links as an answer to questions in the forum. However, remember to adhere to the forum’s rules or risk being banned. You can even create your own original content on some forums. You can compose a post and include a link to your website as a source. In addition to driving traffic to your website, this will also assist you in obtaining a backlink.
3. Participate as a Guest on a Podcast: Podcasts are a great option if you want to cultivate relationships with your audience and establish a healthy community. They can make you an influencer, help build and promote a brand, and attract visitors. Podcasts are great because they can be played anywhere. However, it takes time to create a podcast, attract listeners, and then manage it. A simpler marketing tactic is to appear as a guest on other people’s podcasts to experience an immediate increase in traffic. Finding podcasts that your target audience would enjoy listening to is the first step in going on a podcast. Podcasts can be found by searching for your subject on a variety of platforms, such as iTunes, Spotify, and Google Play. Next, look at each podcast’s website to find their email addresses. You can usually get in touch with them through the contact us section, or you can visit the podcast host’s social media page. Next, compose an email and make a pitch to the podcast hosts. In the email, tell them that your podcast was interesting and how you can be a guest on it.
If you want the email to be interesting, you can also include your experiences and tales. You could, for instance, talk about how you tripled our user engagement or how your revenue increased by 105%. If you don’t hear back after sending the email, you can politely follow up. You can begin to build an audience, establish yourself as an authority on a topic, and promote your website to increase traffic by continuing this practice and appearing on multiple podcasts. You can get a free backlink or mention in the podcast notes if you participate in other podcasts. Your rankings will rise as a result of this sending a positive signal to search engines.
4. Utilize Push Notifications to Instantly Attract Visitors: Push notifications are clickable messages that are displayed on your user’s desktop or mobile device. They are a great way to get people to your website right away. When users do not visit your website, these notifications are displayed. They are even not required to open their browsers. It lets them know right away about a new post you wrote or a great deal on your website.
Visitors’ interest in your website and the products and services you offer indicates that they consent to push notifications. As a result, they are likely to click on your push notifications. PushEngage is one of many tools that can be used to send push notifications.
5. Create an Email Campaign to Promote New Content: Email marketing is an effective strategy for boosting website traffic. You can connect with your audience by using emails. You can let them know about new products, updates, new releases, or content you’ve published. Sending out emails to your subscribers is a good place to start. These are individuals who chose or consented to receive marketing communications. As a result, you stand a better chance of attracting visitors and achieving a high open rate.
You can use a variety of email marketing tools to run an email campaign. However, we recommend MailChimp and Constant Contact. With its drag-and-drop builder, you can create and send amazing emails in bulk using this user-friendly tool.
6. Display Social Share Counts on Your Posts: Displaying social share counts on your posts is another marketing trick for showing social proof and increasing traffic. It helps you become more trustworthy and shows how popular your posts are. Social share counts include social buttons for various platforms and display the number of times your content has been shared. Additionally, it encourages visitors to share your post on social media, resulting in increased traffic and followers for you.
7. Make Videos for Facebook to Increase Engagement: The most popular social media platform, Facebook receives 8 billion video views each day. This demonstrates that creating a video is preferable when promoting your brand or website on Facebook. You can get people to engage with your page by making simple videos with any device or software. Facebook also says that live videos take three times as long to watch as normal videos. Because you can start a live stream from anywhere using your smartphone or laptop, live videos are even easier to run.
Include a call to action in your Facebook video to get people to your website. You include a link to your website in the description and request that viewers click on it to find out more.
8. Answer Questions on Facebook with Relevant Content: Comments have a significant impact on your content promotion success on Facebook. Its algorithm relies heavily on it. Additionally, if you get more comments, you’ll get more exposure. Asking questions in your responses is a great way to get more comments. Additionally, you can post links to relevant and useful guides to user questions to bring visitors from comments to your website. For instance, if someone comments on a Facebook post about WordPress, you can answer their question and include a question at the end, such as “Which WordPress theme do you prefer?” You can offer one of your guides as a response to the question, “Where can they find free themes?” if the followers respond.
As a result, more users will become engaged in the discussion. Your Facebook post receives attention as a result, allowing you to increase website traffic.
9. Spy on Your Competitors for Facebook Ads: If your Facebook ads aren’t converting visitors into customers or attracting engagement, you should look at what your competitors are doing. Go to the Facebook page of your rival to learn more about their advertisements. The Page Transparency box is on the right side. Expand the box by clicking See All. The next step is to view the advertisements that your rival is running by clicking Go to Ad Library. Facebook will display all of the ads, and you can sort them by Language, Platform, Media Type, and Impressions by Date using the funnel on the right. After that, you can make use of this data to create your own advertisements to generate engagement, sales, and traffic.
10. Promote Content on YouTube Within the First 24 Hours: YouTube is the most popular social media platform after Facebook. YouTube currently has nearly 2 billion active users as of July 2019. The statistics demonstrate how crucial it is for your company to have a YouTube channel.
Nevertheless, the first 24 hours of your video are crucial. YouTube will immediately rank a video that you upload. However, you need immediate engagement, such as views, comments, and likes, if you want it to remain at the top. Promote your video as soon as it goes live to accomplish this. Use automated messenger bots to promote your video, share it on other social media platforms, send an email blast to your subscribers, and run a push notification.
11. Request Testimonials from Influencers: If you haven’t tried influencer marketing, we promise you won’t regret it. Influencers can get your website off the ground and increase traffic. Include testimonials from influencers on your website and ask them to share them with their followers as a great marketing tactic.
Look for people in your market who people trust and follow to get testimonials. By searching your niche on social media platforms like Twitter, Instagram, and Facebook, you can filter influencers. Then, take a look at how many followers each influencer has and what they’ve been doing recently. Approach the appropriate influencers to offer them free product samples and a testimonial. You can then ask them to share the page on their social media accounts and include these testimonials on your website. A single tweet from an influencer with a link to your website can quickly attract thousands of visitors.
12. Write an Answer to Quora Threads on the First Page: As we mentioned earlier, forums can quickly bring traffic to your website. A straightforward marketing strategy is to locate Quora threads or questions that appear in the top ten Google results. This will help you improve your forum finding skills. These threads are most likely to receive a lot of traffic because they are on the first page. You can also get a lot of traffic if your response is in that thread with a link to your website. Be aware, however, that you will need an SEO tool to locate these questions. We will be demonstrating with Ahrefs. To begin, navigate to Ahrefs’ Site Explorer, type in the URL, and then select search. Then, select Organic keywords from the left-hand menu. A list of keywords will be given to you next. You can also include keywords to filter topics and locate a Quora question that is relevant to your business by clicking Position to sort them from ascending to descending. You can simply write an answer and include a link to your website after you have identified the most popular questions to increase traffic.
That concludes it! You now know how to get people to visit your website. You can generate a lot of traffic, turn them into leads, and establish a solid brand presence in the market by employing these marketing hacks.
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